Casino Royale 2006 Location
Casino Royale marks Daniel Craig's first appearance as the legendary James Bond at the start of his career, having just earned 00 status and his licence to kill. His target: the ruthless terrorist financier known as Le Chiffre (Mads Mikkelsen). From the jungles of Madagascar to the beaches of the Bahamas, Bond's pursuit of Le Chiffre leads to a showdown in a high-stakes poker game at the. Casino Royale (2006) Please review our COVID-19 safety requirements here. We must enforce these rules to keep our community safe. If you do not follow the above rules, you will be asked to leave without refund. Thank you for helping us in our efforts! Buy Tickets Below.
AMSTERDAM, THE NETHERLANDS (Market Wire) - Heineken International todayannounced the launch of its global advertising campaign, starring Eva Greenas Vesper Lynd in the new James Bond film 'Casino Royale,' which has itsworldwide premiere in London on November 14th.
The campaign features the commercial, titled 'Waiter', for TV, internet andcinema, now showing on www.heineken.com/casinoroyale. Additionally, EvaGreen features in print and outdoor advertising, consumer competitions towin exclusive James Bond prizes, merchandise and on- and off-premisepromotions. The campaign is activated by Heineken in over 40 markets fromOctober through February 2007.
Heineken is the first in the history of James Bond to shoot its commercialusing the actual Bond film set. It is also the only time that lead Bondactors feature in a brand advertising campaign linked to 'Casino Royale.'In addition to the appearance of Eva Green, in character and costume asVesper Lynd, the original Bond themed music is featured in the Heinekencommercial.
The commercial has all the ingredients of a Bond film -- sophistication,suspense and action, with a twist of humour. The plot shows James Bond'sco-star Vesper Lynd entering Hotel Splendide to rendezvous with Bond in hisroom. In 'Casino Royale,' Vesper is sent by 'M' to keep a watchful eye onBond. In the Heineken ad, Vesper's mission continues. As she strides acrossthe lobby, she observes some suspicious activity. In the end, Vesper getsher Heineken.
Peter van Campen, Director Group Commerce, Heineken International said,'Partnerships with the international film industry are an important part ofour global marketing strategy to further increase the premium Heinekenbrand equity and accelerate the growth of the brand, which is available inalmost every country in the world. Through experiencing the World of Bond,both on and off screen, Heineken connects with its urban young adultconsumers worldwide and drives desirability and demand for the brand.'
Christopher Carroll, Heineken's global marketing manager and responsiblefor film partnerships said, 'This campaign is truly original due to ourpartnership with Eon and Columbia Pictures, commitment of James Bond talentand the on-location filming. Heineken worked closely with the directorStephen Gaghan and the 'Casino Royale' make-up artists, stylists, costumedepartment and production, to ensure the campaign remained true andauthentic to the 'Casino Royale' film and the world of James Bond.'
Editorial information
About Heineken International
The Heineken company is the most international brewer in the world. TheHeineken brand is sold in almost every country in the world and the companyowns over 115 breweries in more than 65 countries. With a Group beer volumeof 119 million hectolitres Heineken ranks fourth in the world beer marketby volume. Heineken strives for an excellent sustainable financialperformance through marketing a portfolio of strong local and internationalbrands with the emphasis on the Heineken brand, through a carefullyselected combination of broad and segment leadership positions and througha continuous focus on cost control. Additional information is available onhttp://www.heinekeninternational.com.
About 'Casino Royale'
In 'Casino Royale,' Daniel Craig stars as '007' James Bond, the smoothest,sexiest, most lethal agent on Her Majesty's Secret Service in 'CasinoRoyale.' Based on the first Bond book written by Ian Fleming, the storyrecounts the making of the world's greatest secret agent. Martin Campbellis directing the 21st adventure in the 44-year-old franchise, from ascreenplay by Neal Purvis & Robert Wade and Paul Haggis.
James Bond's first '007' mission leads him to Le Chiffre (Mads Mikkelsen),banker to the world's terrorists. In order to stop him, and bring down theterrorist network, Bond must beat Le Chiffre in a high-stakes poker game at'Casino Royale.' Bond is initially annoyed when a beautiful BritishTreasury official, Vesper Lynd (Eva Green) is assigned to deliver his stakefor the game and watch over the government's money. But, as Bond and Vespersurvive a series of lethal attacks by Le Chiffre and his henchmen, a mutualattraction develops leading them both into further danger and events thatwill shape Bond's life forever.
Casino Royale 2006 Location
About EON Productions
Eon Productions/Danjaq, LLC, is owned by the Broccoli family and hasproduced twenty James Bond films since 1962, including 'Die Another Day.'The Bond films, produced by Michael G. Wilson and Barbara Broccoli, make upthe most successful franchise in film history and include the recentblockbuster films 'GoldenEye,' 'Tomorrow Never Dies,' 'The World Is NotEnough' and 'Die Another Day.' Eon Productions and Danjaq, LLC, areaffiliate companies and control all worldwide merchandising of the JamesBond franchise.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is aSony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is asubsidiary of Sony Corporation of America (SCA), a subsidiary ofTokyo-based Sony Corporation. SPE's global operations encompass motionpicture production and distribution; television production anddistribution; digital content creation and distribution; worldwide channelinvestments; home entertainment acquisition and distribution; operation ofstudio facilities; development of new entertainment products, services andtechnologies; and distribution of filmed entertainment in 67 countries.Sony Pictures Entertainment can be found on the World Wide Web athttp://www.sonypictures.com.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc. is an independent, privately-held motion picture,television, home video, and theatrical production and distribution company.The company owns the world's largest library of modern films, comprisingapproximately 4,000 titles, and over 10,400 episodes of televisionprogramming. Its film library has received 208 Academy Awards®, one ofthe largest award-winning collections in the world, and includes numeroussuccessful film franchises, including James Bond, Pink Panther and Rocky.MGM is owned by an investor consortium comprised of Sony Corporation ofAmerica, Providence Equity Partners, Texas Pacific Group, ComcastCorporation and DLJ Merchant Banking Partners. For more information, visitwww.mgm.com.
Casino Royale 2006 Filming Locations
Please click the links below to view the PDF-version of the release and toread the Heineken 'Casino Royale' advertising storyline.
Heineken 'Casino Royale' advertising storyline:http://hugin.info/136188/R/1084423/188859.pdf
Heineken International press release 'Casino Royale' 28-10-2006:http://hugin.info/136188/R/1084423/188869.pdf